Illuminator Built-to-Brief GapFinder PlanIt Fieldready
Credit-based pricing
One credit. One product run.
Zero friction.
Use any xplorit product, in any order. Credits keep you moving through the entire pre-research workflow – no paywalls between steps.
Explorer
$0/month
- 2 credits per month
- Illuminator, Built-to-Brief, GapFinder & Fieldready
- Strategic Alignment Score
- Version control
- Email support
PlanIt (Pro & above)Team collaborationCredit rollover
Pro
$49/month
- 10 credits per month
- All 5 products, including PlanIt
- Credit rollover (up to 5)
- Unwatermarked exports
- Priority email support
- Workflow bonus: 3+ products on one project = 1 credit back
Team
$99/month
- 30 pooled credits for the team
- Multi-stakeholder collaboration
- Shared Alignment Scores
- Team version history
- Admin dashboard & analytics
- Workflow bonus pools across the team
- Dedicated onboarding
- Slack support
Enterprise
Custom
- Custom credit volume
- Unlimited team seats
- Dedicated market researcher
- Quarterly strategic reviews
- SSO & security controls
- Custom integrations
- SLA-backed support
- Invoice billing
Simple mechanics. Fair economics.
01
One run, one credit
Any product. Any order. No bundles to juggle, no per-feature metering — each product run costs exactly one credit.
02
Deep analysis, not a lookup
A credit buys 50–100k tokens of reasoning – the kind of work that costs hours of a researcher’s time, priced so it still feels fair.
03
Finish a workflow, get one back
Use three or more products on the same project within 30 days and we return one credit to your balance. Built to reward the full flow.
All plans include the Strategic Alignment Score, version control, and the full xplorit library. Credits don’t expire on paid plans while your subscription is active.
The Platform
Five products. One mission.
Kill the failures before they’re fielded.
01
Start here
Illuminator
Do you even need primary research?
You walk in with a business problem and zero idea whether research is the answer. Illuminator flicks the lights on. It tells you whether new fieldwork is genuinely required, whether synthetic respondents will get you 80% of the way there, or whether you’re already sitting on the data. Insights gap, diagnosed in minutes – not in the second week of a discovery workshop.
Available on: Explorer · Pro · Team · Enterprise
02
Most used
Built-to-Brief
Build a scored brief from scratch.
From blank page to scored, decision-ready brief in one sitting. Problem statement. Hypotheses. Objectives. Information areas. Every line earns its place. Score below 70? Built-to-Brief shows you exactly where it’s bleeding – and how to stitch it. Also known as BtoB.
Available on: Explorer · Pro · Team · Enterprise
03
GapFinder
Stress-test the brief you’ve already got.
Bring your brief. GapFinder runs it across 12 dimensions of coverage and pressure-tests it against the decision you’re trying to make. What’s missing, what’s vague, what’s misaligned – flagged, scored, fixed. Before fieldwork, not after a $75K rework.
Available on: Explorer · Pro · Team · Enterprise
04
Pro & above
PlanIt
Build a year-long research strategy your CMO will actually defend.
PlanIt ingests your last 18 months of research, your brand position, your competitive landscape and your roadmap – then hands back a 12-month research strategy worth taking into a budget meeting. The CMO leaves the room, looks at the calendar, and says: Plan it. Done.
Available on: Pro · Team · Enterprise
05
Fieldready
Auto-design the instrument.
Once the brief is scored, Fieldready generates the field-ready research design – methodology blueprint, sample frame, screener logic, and tech. The work that used to be a $5K–$15K agency proposal and a two-week wait. Done while you make coffee.
Available on: Explorer · Pro · Team · Enterprise
Compare plans in detail
Every plan gives you access to the same AI engine. You’re choosing capacity, not capability.
| Explorer | Pro (Popular) | Team | Enterprise | |
|---|---|---|---|---|
| Credits & Usage | ||||
| Monthly credits | 2 | 10 | 30 pooled | Custom |
| Credit rollover | – | Up to 5 | Up to 10 | |
| Workflow bonus (3+ products → 1 credit back) | – | |||
| Products | ||||
| Illuminator | ||||
| Built-to-Brief (B2B) | ||||
| GapFinder | ||||
| PlanIt | – | |||
| Fieldready | ||||
| Collaboration & Team | ||||
| Seats included | 1 | 1 | 3 (+$35/extra) | Unlimited |
| Multi-stakeholder input | – | – | ||
| Shared Alignment Scores | – | – | ||
| Admin dashboard | – | – | ||
| Output & Export | ||||
| Strategic Alignment Score | ||||
| Version control | ||||
| Clean exports (no watermark) | – | |||
| Support | ||||
| Email support | Standard | Priority | Priority | Priority |
| Dedicated onboarding | – | – | ||
| Slack support | – | – | ||
| Dedicated researcher | – | – | – | |
| Quarterly strategic reviews | – | – | – | |
| Security & Admin | ||||
| SSO | – | – | – | |
| Custom integrations | – | – | – | |
| SLA-backed support | – | – | – | |
| Invoice billing | – | – | – | |
Common questions
One credit = one product run. Running Illuminator once uses 1 credit. Running Built-to-Brief once uses 1 credit. Every product costs the same – no surprises.
Yes. There’s no forced sequence. Run GapFinder on a brief you wrote elsewhere, go straight to Fieldready, or start with Illuminator. You choose the workflow that fits your situation.
On Pro, up to 5 unused credits roll to the next month. On Team, up to 10 pooled credits roll over. Explorer credits reset each month. Enterprise rollover is custom.
PlanIt builds a 12-month research strategy – it’s a strategic planning tool designed for ongoing research programmes. It’s the natural upgrade moment once you’ve experienced the rest of the platform.
Use 3 or more different xplorit products on the same project within a rolling 30-day window, and 1 credit is automatically returned to your balance. This rewards full-funnel usage, which produces stronger briefs.
Explorer is free forever – 2 credits a month, access to 4 of 5 products, no credit card needed. Pro and Team come with a 14-day free trial with full access.
$99/month includes 3 seats and 30 pooled credits. Add extra seats for $35/seat/month – each added seat brings 8 more credits to the shared pool. Credits are pooled across the whole team, so everyone draws from the same bucket.
Your next brief. Validated before it’s fielded.
Start with 2 free credits. No card. No commitment.