While the industry races to compress fieldwork and analysis, xplorit automates what gets decided before a single question is fielded. Walk in with a business problem. Walk out with a scored, stress-tested, decision-ready brief.
The Platform
Automate the part of research
that actually causes failure.
What everyone else does
Automate the back end - synthetic respondents, AI moderators, faster analysis. But still 30–40% of studies fail after fielding.
You can't out-AI a bad question.
What xplorit does
Automates what gets decided before a single question is fielded. Pre-research now lives on your desktop - not in an agency's inbox, not waiting for the next meeting.
The workflow
Illuminator Built-to-Brief GapFinder PlanIt Fieldready
No forced sequence – run any product in any order
Product 01
Illuminator
Do you even need primary research?
Start here. You walk in with a business problem and zero idea whether research is the answer. Illuminator tells you whether new fieldwork is genuinely required, whether synthetic respondents get you 80% of the way, or whether you’re already sitting on the data. Insights gap diagnosed in minutes.
When to use
Use when you have a business challenge and aren’t sure if research is the right answer.
Product 02
Built-to-Brief
Build a scored brief from scratch.
From blank page to scored, decision-ready brief in one sitting. Problem statement. Hypotheses. Objectives. Information areas. Every line earns its place. Score below 70? Built-to-Brief shows you exactly where it’s bleeding — and how to stitch it.
When to use
Use when starting a new research project and needing a complete, defensible brief.
Product 03
GapFinder
Stress-test the brief you’ve already got.
Bring your existing brief. GapFinder runs it across 12 dimensions of strategic coverage and pressure-tests it against the decision you’re trying to make. What’s missing, what’s vague, what’s misaligned — flagged, scored, fixed. Before fieldwork, not after a $75K rework.
When to use
Use when you already have a brief and want to validate it before committing budget.
Product 04
PlanIt
Build a year-long research strategy your CMO will actually defend.
PlanIt ingests your last 18 months of research, your brand position, competitive landscape and roadmap — then hands back a 12-month research strategy worth taking into a budget meeting. The CMO leaves the room, looks at the calendar, and says: Plan it.
When to use
Use when building an annual research programme or justifying research spend to leadership. Pro & above.
Product 05
Fieldready
Auto-design the instrument.
Once the brief is scored, Fieldready generates the field-ready research design — methodology blueprint, sample frame, screener logic, and tech stack. The work that used to be a $5K–$15K agency proposal and a two-week wait. Done while you make coffee.
When to use
Use after your brief is validated to auto-generate a complete research design package.
Where xplorit lives.
We don’t field. We don’t synthesise. We don’t analyse. We make sure that whatever you field, synthesise or analyse will actually answer the question worth asking. That’s the white space – and it’s the part of every research failure that nobody else in the category is fixing.
Every output that leaves xplorit is decision-ready by default.
Experience it yourself.
Run your next brief through the engine and see what gaps you’ve been missing.
2 free credits. No card required.